The Benefits
Why Advertise in the Zoellner Playbill Next Season?
Because we can deliver the customers you want to reach for the best value. Here are two things that we know about advertising in a recession:
- Advertising during an economic downturn helps retailers solidify their customer base and compete.
A McGraw-Hill Research study looking at 600 companies…found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had…sales 256% higher than those that did not continue to advertise. ~ November 26, 2008 in Knowledge@Wharton Click here to read the full article.
- Your ad dollar goes a lot further during an economic downturn.
With demand slack for advertising services, the cost of these services goes down…. “If your company has something to say… it’s going to be more efficient to say it now than to say it in better times,” says [Wharton marketing professor Leonard] Lodish. ~ November 26, 2008 in Knowledge@Wharton Click here to read the full article.
How Can We Help Your Business?
- We’ll place your business before an impressive target audience of 15,000 people–the same as this year. How do we know? We’re lowering ticket prices so this audience returns to Zoellner.
- We offer competitive rates.
- We’ll delay your bill until 2011. You won’t receive a bill until March 1, 2011.
- And to give you some fun, we’ll give you two tickets to a select Guest Artist performance.
- If you purchase a quarter page ad or larger, you’re invited to Intermezzo, the private reception during intermission of the Guest Artist performance you choose.
Do You Want More Information About Advertising with Zoellner?
We’ve included it…but please do not hesitate to contact us at 610-758-5323 or email Cyndy Brinker (cb0e@lehigh.edu). Thank you.